30 “Very Finnish Problems” Shared By This Instagram Page With Over 123k Followers
Finland is not only the home of Moomin’s and the biggest coffee consumer in the world – according to the United Nations, the country ranked number one in the World Happiness Report of 2020. However, even residents of the happiest country in the world sometimes face a few problems.
Very Finnish Problems is a project started by creative director and author Joel Willans that, as the name suggests, is dedicated to sharing the problems all Finns can relate to. Mosquitoes, hockey and the importance of personal space – see the funniest Finnish problems in the gallery below!
In a recent interview with Bored Panda, Joel said that Very Finnish Problems started out when a client of his challenged him to create a Facebook page of 10K fans in a month without spending any money. “The bet was made during Finnish winter, which was typically dark and very, very cold,” explained Joel. “The pavements were super slippery and it was taking me ages to walk to work, and I remember thinking how winter is trying to kill me, and what a very Finnish problem that is.” The page ended up receiving over 20K followers that month and Joel won the bet.
“Just like most observational comedy, Very Finnish Problems are usually observations dramatized or exaggerated for comic effect. Normally, they come from things I’ve experienced or conversations I’ve had, which seem more strange to a foreigner than a native Finn,” explained Joel. “I’ve now written two best-selling Very Finnish Problems books. 101 Very Finnish Problems: The Foreigner’s Guide to Surviving Finlandand More Very Finnish Problems: An Even More Essential Guide, and while doing research for these I got loads of new material for memes and videos. Once I come up with an idea, I either create it myself or if it’s more complicated, our Graphic Designer will work her magic or I’ll work with our filmmaker on a video.”
Check out the rest of the Finnish problems in the gallery below!