Design: Emi Renzi
Location: Argentina
Project Type: Concept
Packaging Contents: Coffee beans
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

AFRIKA brings together the best coffee beans from different regions of the African continent, a very prestigious and important place in the production of high quality coffees.

The design is inspired by African culture, combining contrasting colors, geometric shapes, characteristic icons, motifs, flora and fauna. The richness of graphic language stems from the inspiration and selection of the thousands of elements that allow us to create from this incredible continent. Through an orthogonal grid, geometric elements and the selection of a contrasting color palette were the initial pillars and that is how the idea of this design for these African coffee packs began. This idea of graphic execution allowed us to have thousands of possibilities for creating design pieces, making an almost infinite graphic language and with millions of combinations.

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