Project Type: Concept
Packaging Contents: Wellness
Packaging Substrate / Materials: Paper label on glass bottle
Printing Process: Digital printing
From ancient times, in the dictionary of the ancient Greeks, to refer to “beloved” they used the word “agapetos”. Inspired by this, Agapetos was born as personal care products (wellness products), intended to strengthen and spread the motivation in self-care, both physically and mentally.
Agapetos’ mission is to provide a simple, concise, informative visual experience that still feels close to the user. Using only type hierarchy and layout with direct interactions between users and products is one of the criteria to aim for. To represent proper self-care, Agapetos’ palette is built around the shifting colors of the sky. To create a sense of space and time.