Design: Appartement 103
Location: France
Project Type: Produced
Client: AIX Rosé
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

The boutique branding and packaging design agency Appartement 103 was commissioned to refresh AIX Rosé, a Provence icon.

With 135 years of history, the Maison Saint Aix winery is situated in Provence’s heart, one of the largest Domaines in the worldly renowned AOP Coteaux d’Aix-en-Provence. Following the acquisition of the Domaine in 2009 by Eric Kurver, his wishes were to share this beautiful piece of Provence’s soul with the world.

Beyond its range of rosés, Maison Saint Aix is dedicated to the genuine art of giving, sparked by its Provençal roots: diversity meets generosity thanks to various wines, formats, occasions to celebrate, and promotes a spontaneous way of living, full of colorful and uplifting moments.

As their flagship product, AIX nurtures its heritage, passion, and dedication to be their best rosé, acting as an emblem of excellence and uncompromising quality.

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