It all started with a pop socket. Well, about a thousand of them.
Around five years ago, creative director and filmmaker
Whenever a pop socket bearer posted a mirror selfie, with “Kloss” proudly lodged between their index and middle fingers, Maxwell would take a screenshot. Having gathered a pretty impressive archive in his photo library, two years ago he began making an edit, which would result in The Kloss Community Album.
“How I enjoyed editing was basically to find two images that go together, that’s really how it came together. If the two images had a similarity or a difference, that’s really how I told the story,” says Maxwell.
Available in a limited quantity of 777 copies at London’s Shreeji News, BookMarc in New York and Tokyo, as well as directly through Kloss’
Featuring 250 images in total, Maxwell describes the project as a “creative exchange between myself and the community, the album is a balance of curation, voyeurism and branding.”
Upon flicking through, expect portraits from the likes of
Following on from the book, today marks the release of Kloss’ first merch line. Made in collaboration with
The low-waste merch drop features tees, totes, hoodies and a tank top, alongside four long sleeves made with members of the Kloss community. Two of which feature London designer and nightlife fixture
“Daniel is amazing because he has so many different looks, to have a Kloss within the images has just been amazing. Daniel is one of the people that I probably have the most images of in the archive,” he says, going on to describe Chuol as one of his muses – “I love looking at her Instagram; how she is a different character in every image.”
Maxwell hopes to grow his Kloss community through more eco-conscious merch which will be released alongside future creative projects. The Kloss community is about to get a whole lot bigger.