Setting out to design the archetypal lounge chair, reducing it down to as few lines as possible, British industrial designer
I wanted to create a chair that had a sense of familiarity, and for people to feel comfortable with it quickly. Something that has a quiet confidence and a familiar presence. The hope is that in doing so people can quickly forge a connection with it and imprint some of their own personality on the object, this then will hopefully lead it to becoming a treasured piece, with a long and well loved life.
The name Allay comes from the Old English word alecgan, which means “to put down”, as in literally “to lighten”. So, if you allay something, you are calming it or reducing its difficulties.
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I believe that no detail should exist without reason, so I take a reductive approach to materials, form, and function. I try to solve problems in the simplest possible way, removing anything that is unnecessary, and distilling the result into a clean, honest, and understated aesthetic, with the aim to create useful, understandable, and timeless products.