Design: Ashley Allegretti
Location: United States
Project Type: Student Project
School: Ball State University
Tutor: Lynette Whitesell
Packaging Contents: Food Truck, Sandwiches, Sides, Soft Drinks
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Alpine Food Shop is a local eatery located in Elmwood Park, Illinois. The residential deli is best known for its wide array of sandwiches and pasta salads. The goal of this redesign was to create a food truck that would attract new customers and stand out in its environment to develop more advertisements for the business.

Alpine Food Shop bases its reputation on the quality of ingredients it uses for its sandwiches, consisting of freshly imported Italian meats and cheeses. When redesigning their brand, I considered the origin of these products, tracing their history and significance to the Alpine Mountain range that extends through Northern Italy. The Po River runs parallel to the base of this mountain range and feeds into a stretch of land known as the Po River Valley, which is considered to be one of the most significant industrial and agricultural areas in Europe.

Local farmers migrate their livestock to the open fields of the valley in a passage known as “Transumanza”, one of northern Italy’s oldest agricultural traditions. Select breeds of Duroc and Large White pigs are specifically bred for higher quality cuts of meat within this area, while cows are utilized by neighboring creameries in order to make the country’s signature cheese, Provolone. The significance of the land and its direct correlation to the ingredients used in their food products inspired the new design and identity for Alpine Food Shop.

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