Project Type: Produced
Product Launch Location: Russia
Packaging Contents: dairy products
Packaging Substrate / Materials: Cardboard, plastic
About the project
In the production of products under the Altayskaya Collection brand, only raw materials of the highest quality from the purest regions of Siberia are used. Ekomilk cares about the environment and the climate with its innovative Pure Pak sense packaging. It helps to reduce CO2 emissions from cardboard production.
The Altayskaya Collection brand was created as a brand of natural dairy products from Siberia in the portfolio of Ekomilk. However, the existing packaging was invisible on the supermarket shelf: the category was not readable and it was difficult to immediately understand what was inside. We already had a successful experience of cooperation with Ekomilk, so we were instructed to redesign the Altayskaya Collection brand. The design of the line was supposed to reflect the positioning – the dairy brand No. 1 in Siberia.