Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass, paper, plastic
Paper: Icy White. UPM Raflatac
Bottle: Clarior. Estal
Printing Process: offset, hot foil stamping, die cut
Aluxes are Mexican mythological beings who are the protectors of crops and animals. This project is a collaboration with Mida Maquinaria, UPM Raflatac and Estal. The label is printed in offset and hot foil stamping, serigraphic relief and shape extraction. The stopper symbolizes the earrings that these creatures wore in their representations.