Location: United Kingdom
Project Type: Student Project
School: Loughborough University
Packaging Contents: Promotional Packaging
Packaging Substrate / Materials: Cardboard
As the ecommerce sector continues to grow within an ever technology loving society, the pressure on delivery services promising next day delivery has become immense. More and more consumers are demanding faster deliveries, contributing to higher emissions and congested roads.
This speculative packaging project looks into the future of retail giant Amazon’s up and coming drone delivery service – Amazon Air. This service offers cleaner, faster and more efficient delivery, with current estimates from Amazon promising 30 minute order to door delivery. Putting deliveries into the sky doesn’t go without controversy. Therefore the problem to solve through this project concluded to ‘how can we present this new service to an audience that are showing resistance to new technology?’
By using the iconic Amazon box of course.