Design: Caliptra Creative Agency
Location: Argentina
Project Type: Produced
Client: Amethyst Wines
Product Launch Location: Global
Packaging Contents Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Flexo

Legend has it that the Roman god of wine, Bacchus, one day when he felt disappointed by mortals, swore that he would take revenge on the next human being who crossed his path. Amethyst, a beautiful and innocent maiden, devoted to the goddess Artemis, crossed his path.

The enraged god Bacchus sent two hungry tigers to devour the young woman and filled her wine glass to enjoy her revenge. However, Amethyst asked her goddess Artemis for help and she turned her into a quartz statue so that she would not be eaten.

Bacchus, repentant, wept over his wine and poured it on the Amethyst statue, which gave the stone a very special purple color and shaped what we now know as Amethyst.

Uruguay the country par excellence producer, producer and exporter of Amethyst.

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