Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Essential Oils
Packaging Substrate / Materials: Glass bottle with dropper, Paperboard box
Printing Process: Offset Printing
Amore is an Italian word for ‘love’.
Amore, the brand offers uniquely curated essential oils. The perception of scent is expressed into the brand identity’s including type, label design and box packaging. Simplicity and minimalism are the key elements that complete the look and feel of the brand.
The logotype is curated in a way that amalgamates air and space. The patterns used in repetitive unified effect convey the sense of aroma and thereby characterize each scent. Soft pastel colors used are soothing to the eye and exhibit calmness, peace and satisfaction.