An Emotional Stop-Motion Ad Follows a Family Revitalizing Their Organic Farm
Ten years after Irish animator and director Johnny Kelly (previously) brought us a charming stop-motion ad for Chipotle about a farmer’s return to organic methods, he’s back with an emotional sequel that revisits the now-aging protagonist. The new short film, titled “A Future Begins,” follows the same mustached rancher as he struggles to maintain his pesticide-free fields and natural techniques amidst weather catastrophes and other struggles. When his son returns from college and a busy life in the city, the reunited family implements a range of sustainable technologies like solar panels, greenhouses, polyculture, and companion planting that make the farm thrive.
Kelly and the team behind the new ad documented their meticulous process in an immersive making-of video, which dives into pre-production digital mockups, techniques for hand-sculpting innumerable trees and the bucolic landscape, and updates to the puppets themselves, which feature magnetic waists that allow them to pivot in various stances. Similar to its award-winning predecessor, “A Future Begins” is paired with a Coldplay cover, with this iteration featuring “Fix You” by Kasey Musgraves.
Find more of Kellly’s animated projects and collaborations on Vimeo.