Design: Chetan Rajesh
Location: India
Project Type: Student Project
School: MIT institute of design
Tutor: prof. Samrudha Dixit
Packaging Contents: Shampoo/conditioner
Packaging Substrate / Materials: HDPE/LDPE
Printing Process: Flexography

Goal: To Re-design and launch L’Oréal’s hair care products with inclusivity in mind.

A project to celebrate user diversity through packaging. The need to embrace inclusion in all aspects of business to not exclude people — has been an increasing priority recently. It may seem counterintuitive but the interesting paradox in the design world, is that by developing something for the minority – differently abled, the outcome is invariably better for the majority. While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for the others.

Beyond a moral and social responsibility to serve consumers, when companies design a product or packaging with inclusivity in mind, they also gain access to a greater portion of the market. These miniscule tasks of opening the bottle, reading the contents, knowing if its a bottle of shampoo or conditioner prove difficult for nearly 22 million people just in India. In addition to that, there is a lot more of the population who lives with everyday physical limitations such as carpal tunnel, arthritis and muscular dystrophy and others and the likelihood of experiencing struggles with the current packaging only increases.

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