Agency: Backbone Branding
Creative Director: Stepan Azaryan
Art Director & Illustrator: Mariam Stepanyan
Photos: Backbone Branding & Suren Manvelyan
Location: Armenia
Project Type: Produced
Client: Ani Product
Product Launch Location: Europe
Packaging Contents: Ice Cream

THE CHALLENGE
Our client – a dairy producer which gained huge success and notable sales increase in the market after rebranding 1 year ago, approached us to create a packaging for a new sub-brand of an existing dairy brand line – butter-based ice cream. We were challenged to create a packaging that would maintain the brand identity of a strongly positioned company, maintaining the strong association of already acknowledged benefits of the brand – freshness, quality, and taste through simplicity and whiteness. So basically we were challenged to associate the main character of the brand – cow with ice cream and illustrate them in one shape.

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