Project Type: Student Project
School: Universitat Politécnica de València
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
Antídoto is a red wine from Spain aimed at a young audience. It has a modern and casual character, preserving the quality and tradition that precedes it.
The label needed a redesign because it was not appropriate for the intended audience. The new label is designed through liquid concept and is integrated with the use of the typography and a minimalist style that stands out in the supermarket shelf.
It was decided to make the label in white ink on transparent film to highlight the contrast between letterpress and glass in order to accentuating the effect of “liquid typography” on it.
The transparent film is intended as a biodegradable material that connects with the ecological spirit of the winery.