Agency: Ohmybrand
Creative Director: Nadezhda Parshina
Art Director: Anna Rufova
Location: Russia
Project Type: Produced
Client: Antonenko winery
Product Launch Location: Russia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The Ohmybrand agency has developed a design for the line of wines by Roman Antonenko family winery where each bottle is like a souvenir or a postcard from the Black Sea coast.

TASK
For the guests of a popular seaside town Anapa the family winery of Roman Antonenko is a perfect place to get to know the nuances of the production of real wine. First, the young owners meet guests themselves and give them a tour, and secondly, it is located inside the city and is easily accessible. It produces excellent wine varieties of Cabernet Sauvignon, Merlot, Sauvignon Blanc and Cabernet Franc at the level of quality European wines, and guests of the winery buy it with great pleasure.

Having analyzed the competitors, the environment, the target audience and tasted the wine, our team realized that it is important for buyers to bring home not just wine from vacation, but wine which is a memory, a souvenir from the Black Sea.

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