The creative folks at studio Brand Brothers created an amazing visual identity for Apocope.
“Apocope, from the Greek apokoptian, is a figure of speech that is characterized by the abbreviation of a complete word, keeping only the first syllables. Repu, Mat, Capu, Montpel, Stras… . The French love to speak in apocopes, it is a strong marker of French culture and urban style. This attitude is also a reflection of our active lives, always on the move, where we seek to shorten to save time. This practicality resonates with the primary function of the leather goods and their usefulness to the man who wears them.
Apocope was launched in 2021 in Paris and focuses on men’s leather goods, with a focus on materials and their provenance, all combined with a minimalist and precise design, imagined in the brand’s Parisian workshop.”
The creative folks at studio Brand Brothers were asked to create a visual identity based on an in-house typogram. To do so, they came up with a visual experience articulated around typographic compositions, sometimes pure, sometimes maximalist. Below you can see a few images of their work. For more, please visit their
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