Project Type: Produced
Client: Apriori Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: digital printing, 3D embossing, tactile varnish, foil stamping with micro-engraving
Moldovan wine brand Apriori has established itself in the local market thanks to its affordable yet high quality wines. However, among the company’s extensive portfolio, dry sparkling wines were slightly lost against the background of brighter and fresher products that are not associated with the finesse and restraint of brut. That’s when the company has approached us with the task of modernizing the packaging for their dry sparkling wines, which would emphasize their peculiarity and distinguish them from other products in the portfolio. This is how the Apriori Brut label design project was developed.