Agency: ASGARD Branding
Art Director: David Avakyan
Creative director: Olga Loseva
Designer: Stanislav Virin
Designer: Polina Savenkova
Location: Russia
Project Type: Produced
Client: OTC Pharm
Product Launch Location: Europe
Packaging Contents: Drug, Medicine
Packaging Substrate / Materials: Paper, Сarton
Printing Process: Printing, Foil stamping

Asgard Branding agency performed rebranding work the famous medical supplies Arbidol for the pharmaceutical company OTC Pharm. Arbidol is an original Russian antiviral drug with a wide spectrum of activity. It is one of the leading brands of OTC Pharm and is the company’s business card.

Brand history
Developed back in the Soviet period in 1974, the drug for a long time was the only one that was used to treat patients with influenza and ARVI. In Russia, Arbidol was the first player on the market to announce a new category of “antiviral agents”. Media promotion of the brand began in 2000, and by 2010 Arbidol entered the register of strategic drugs within the country.

After a series of sales, the Arbidol trademark in 2014 was acquired by OTC Pharm, which expanded the range of drugs by adding two forms – Arbidol Maximum with a convenient dosage and Arbidol in suspension for children.

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