Design: The Edison Agency
Location: Australia
Project Type: Produced
Product Launch Location: Australia

With the supermarket snacking aisle consistently innovating, The Arnott’s Group recognised the need to introduce new Shapes flavours to create excitement in the category by activating their “flavour you can see” brand proposition. The Edison Agency was engaged to create a disruptive brand solution for the Shapes innovation and create surprise and talkability for Shapes at the key seasonal Summer holiday season.

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