Project Type: Produced
Product Launch Location: Belarus
Packaging Contents: Dairy products
Packaging Substrate / Materials: Glass bottle and jar
Task: comprehensive development of the brand of unique for the Belarusian market A2 dairy products.
About the product:
What is A2 milk and how does it differ from ordinary milk?
The protein composition of natural cow’s milk contains two main types of beta-caseins: A1 and A2. Milk with a protein composition A1A2 or A1A1 is most often found on the market, although initially cows produced A2A2 milk in their natural environment, and A1 beta-casein arose in the process of artificial production of dairy breeds. Various studies have found out the connection between the A1 protein in milk and digestive discomfort, allergic reactions and other negative effects for some consumers.
For the production of A2 milk, cows are specially selected and certified, and the protein composition of the collected milk is regularly checked.