Creative Director: Andy Ho
Project Type: Concept
Packaging Contents: Jewelry boxes
Packaging Substrate / Materials: Pulp Carton, Pulp Paper, Gold foil, Black foil
Printing Process: Screen printing, Foil stamping
Twinkle, twinkle, little star, how I wonder what you are! Up above the world so high, like a diamond in the sky.
We started this project by looking up at the starry sky, a thought occurred to us: why don’t we bring the whole starry universe inside each of these designs. The results we achieved exceeded our expectations, each jewelry box is compact, mysterious, luxurious with a dominant black color, embellished with a colorful light line that makes it all magical. The full set of products includes 3 small boxes to hold: rings, bracelets and chains, all dedicated to Maytum’s fashionistas.
The extreme highlight of this packaging is the colorful border running along the body of these boxes. We want to create a delicate but equally magical beauty to attract customers. The inner hologram paper can change color depending on the ambient light conditions, so it could be said that when placed under the lights of a showroom or brought outdoors, it will reflect different moods as multi colors make things and life become interesting. Holding a jewelry box like this in your hand, you will also hold a luxurious magical gift that makes you even more proud and different when buying Maytum Enterprise products.
The top side of the box is embossed to create a pleasant feeling to the very first touch. The design is minimalistic with illustrations representing the product inside the box. This part of the drawing will be printed by screen printing techniques to create a luxurious but soft and graceful look. The logo on the side of these boxes is delicately laser cut so that the color inside can be seen.