Location: United States
Project Type: Produced
Client: Aura Cannabis
Product Launch Location: United States
Packaging Contents: Cannabis
Packaging Substrate / Materials: Textured paper, rigid box, glass bottle
Printing Process: Lithographic printing, foil stamping
Premium packaging for an elevated experience.
Aura grows meticulously crafted, world-class cannabis designed for users to enhance their day-to-day experiences. Zenpack and Haptik Studio developed an atypical brand identity, packaging, photography, and a website that offers a modern alternative in a crowded market.
In a marketplace overflowing with antiquated cannabis stereotypes, Aura stands out as a lifestyle brand for confident, empowered customers looking for the highest quality cannabis. They approached Zenpack and our partner agency, Haptik Studio, to elevate the brand identity and develop packaging designed to present their products as accessories for life enhancement. The packages needed to be tactile, warm and bold, satisfying to open and beautiful while resting on a coffee table. Aura also needed a variety of cannabis containers that communicated their brand across a variety of materials, surfaces, and materials.