Design: VOLTA Brand Shaping Studio
Location: Portugal
Project Type: Promotional
Client: Avery Dennison
Packaging Contents: Wine, Olive Oil, Perfume
Packaging Substrate / Materials: Glass bottles

Change perceptions
VOLTA was challenged by the multi national labelling solutions company Avery Dennison to help them promote a new technology: Label’Glass®. This type of labels help you get the look and feel of glass embossing, embellishing bottles or other high-end applications with decorative raised emblems, which can save a lot of time and money.

To show its potential, VOLTA created the Prominent Collection: a series of bottles using Label’Glass® to change your visual and tactile perceptions of embossing.

The Collection includes a Red wine from the Douro — CREASE 41, an extra virgin olive oil – STRATO and a perfume for men – PLATEAU. Each use Label’Glass® in a unique, differentiating way, showing the potential this kind of labels and technology can offer. They stand out as very premium products, with their embossed designs highlighting its quality and exclusive look & feel.

A brochure was also created, where actual physical Label’glass labels were attached to the bottle’s images, for one to get the actual visual and tactile feelings of this technique.

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