Location: United Kingdom
Project Type: Produced
Product Launch Location: India
The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative.
With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. India’s personal care trade environment is cluttered and disparate with the majority of sales coming from traditional ‘Mom-and-Pop’ stores. Many of these stores have severe space constraints, poor lighting and no opportunity for consumers to interact with products.