Design: PB Creative
Location: United Kingdom
Project Type: Produced
Client: Unilever
Product Launch Location: India

The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative.

With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. India’s personal care trade environment is cluttered and disparate with the majority of sales coming from traditional ‘Mom-and-Pop’ stores. Many of these stores have severe space constraints, poor lighting and no opportunity for consumers to interact with products.

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