Brand and packaging design by Anagrama Studio for Azulinda.

Azulinda is a specialty breakfast cafe of Canopy, a project of the Hilton hotel chain in Cancun, Mexico. Anagrama Studio was commissioned to generate a modern and friendly brand name and visual identity that reflects a fresh and relaxed personality.

Anagrama Studio came up with a brand concept based on the idea of starting the day in front of the beach at sunrise. The selected color range reflects the colors of the sea and sand in the morning. The brand name Azulinda directly relates to the color of the waters of Cancun. They incorporated a bright blue that accompanies a neon yellow representing the sun and sunrise.

Below you can see a few images of the project. For more, please visit Anagrama’s website or follow them on Behance.

Azulinda branding by Anagrama Studio
Azulinda branding by Anagrama Studio
Azulinda branding by Anagrama Studio
Azulinda branding by Anagrama Studio
Azulinda branding by Anagrama Studio
Azulinda branding by Anagrama Studio

All images © by Anagrama Studio. You can find more inspiring work created by talented designers and leading studios in our Graphic Design, Branding, and Packaging Design categories.

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The post Azulinda Branding by Anagrama Studio appeared first on WE AND THE COLOR.

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