Design: Onice Design
Location: Italy
Project Type: Produced
Client: Cantina Pizzolato
Photographer: Mattia Traverso
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing + Blind Debossing

Since 1985, the Pizzolato family has been choosing to live in harmony with the environment, producing only organic wines. The organic choice is a way of life, a responsibility which inspires and drives every aspect of the Pizzolato production chain: from the vineyard to the winery, from the choices in the bottling process to the distribution, up to the use of the materials that cover the bottles. “Organic farming means to believe that we are part of a bigger equilibrium, it means to renew every single day our commitment in order to be part of the active change we desire for the entire world”.

For all these reasons, the new Pizzolato’s BACK TO BASIC line launches a gamble: to reduce to the minimum the impact of the wine packaging on the environment. A line whose strength is the simplicity, which takes everything off and presents itself with its pure essence in a simple message of sustainability and environment. The Wild glass, composed of 94% recycled glass, is 100% PCR (post-consumer recycled) certified, worked with a custom-made craft texture, highlighting the “unique imperfection” of the recycling aspect. The choice of the cork, eco-friendly and 100% sustainable material, natural, renewable, recyclable and reusable, allows to compensate for a level of CO2 of 392 grams.

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