Location: United States
Project Type: Commissioned work
Client: Bakers Choice
Packaging Contents: Organic Loose Leaf Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
In the Indian culture, tea is considered to be a ritual, a celebration and an inalienable part of peoples lives. It is one ritual that truly symbolizes a unique bond. It is one of the most popular drinks today. Bakers Choice introduces a new range of organic loose leaf teas emphasizing on the combination of flavor and health. The two new flavors they have introduced are, ‘Spiced Turmeric’ with a blend of cinnamon, cardamom and ginger and ‘Tulsi Sleep’, with a blend of honey and chamomile. These ingredients are grown organically, making the teas rich in aroma and flavor. These specific teas also come with huge health benefits and are known to boost immunity.
Bakers Choice came to me with a task of creating and formulating vibrant designs for the packaging. So I came up with unconventional and contemporary illustrations that were used as the foundation of the design. The goal was to stand out from the mass-market packaging and to attract consumers using a tool uncommon in the tea packaging industry.
The colors and tones used in the illustrations represent the time of the day each tea is suggested to be consumed. The illustrations are interesting because they are eye catching and promise a fragrant trip to the tea country.