Design: Kritika Jindal, Kshiti Vora
Location: India
Project Type: Student Project
School: MIT Institute of Design, MIT ADT University
Tutor: Prof. Rajendra Thakre
Packaging Contents: Flavoured Chocolates
Packaging Substrate / Materials: Boxboard and Paper

To design packaging for a hypothetical chocolate brand. The brand will represent the different cultures of India, and also by using some unconventional ingredients that will produce some magnificent flavours in the chocolate market. The packaging will have illustrations that will be depicting our Indian culture and how each state is represented through some of its famous monuments, spices, etc. Also, the prime motive is to make the packaging look more lively and interactive. The brand name is written in a desi style to give a look and feel of what all our culture is all about.

Also, our motive was not only to design packaging but also to solve the problems faced by the users –

  1.  It’s very difficult to find the date of expiry as there is a whole bunch of information written on the back.
  2. MRP is written in such a light font, as it’s not easy for everyone to read it.

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