Designer: Laetitia Keyrouz
Photographer: Sama Beydoun
Location: Lebanon
Project Type: Produced
Client: Basma
Product Launch Location: Saudi Arabia
Packaging Contents: Invisible Aligners
Packaging Substrate / Materials: Cardboard

Straightening teeth has now become easier than ever. The secret to it? Easy and discreet. Meet Basma, the invisible aligners – the alternative of braces.

This medical/cosmetic product is a do-it-yourself kit that straightens the teeth in a fast, safe, and discreet way with remote monitoring by an orthodontist. The treatment process is divided into 2 parts: the Impression Kit followed by the Aligner Kit.

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