Design: Chase Design Group
Location: United States
Project Type: Produced
Client: Christopher Michael Brands
Product Launch Location: United States
Packaging Contents: Vodka Soda
Packaging Substrate / Materials: Aluminum

It’s always summer on Beach St. Which is why groovy beach vibes and sun-drenched coastal signage inspire the look and feel of packaging for the new Beach St. Vodka Soda beverage from Christopher Michael Brands. Beach St. is sold in cans with an outer cardboard box.

Created by Chase Design Group, Los Angeles, the logo consists of simple, linear waves and modern sans serif font, reminiscent of familiar beach signage, but also serving as a mnemonic device. The blue logo represents the ocean while the pure white background communicates the purity of the product. Central to the focus of the design, it creates a memorable image in a sea of hard seltzers. With 1g of cane sugar, no preservatives, no artificial colors or sweeteners, no gluten and 100 calories per can, Beach St. is positioned as a better-for-you alternative.

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