Project Type: Concept
Packaging Contents: Pharma
Packaging Substrate / Materials: Paper
Aquilea, OTC Brand of the Uriach laboratories, offers products that combine natural ingredients with science to create natural and effective solutions for the well-being. With this new range, Aquilea aims to be a significant player in the nutricosmetics category in the Chinese market.
The challenge of this project was to define the graphic identity of the nutricosmetics range to ensure the relevancy and adaptability of the Aquilea brand to the Chinese consumer. The range will have an exclusive sale on e-commerce platforms, needing a self-explanatory and premium design, with a differentiative and desirable packaging format.