The creative team of studio Brand Brothers has worked on a unique corporate identity for Bécot.
Bécot is a creator of morning events based in Paris. She offers special moments by combining sport, music, breakfast, on a Saturday morning in a variety of venues. The aim of this movement is to get together, to wake up, to dance. Prior to its official launch in 2021, the creative people of studio Brand Brothers have been asked to work on a graphic identity for these events.
Based on an in-house typographic design, they came up with a visual experience that is composed of thick, solid but appealing letters. The logo symbolizes a smile and a rising sun. In addition, they have developed a graphic territory based on bold typographic choices, and a collection of generative and colorful textures.
Subscribe to our newsletter!