Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Skincare
Packaging Substrate / Materials: Plastic Bottles
Creative agency Free The Birds reveals its latest work for global life sciences company Bayer which has recently launched a new range, Bepanthen Derma, for the daily management of dry skin.
New branding, 2D and 3D packaging designs, typography, illustration, tone of voice and photography bring together Bepanthen’s 75-year heritage and proven efficacy with familiar category codes and semiotics from the cosmetics space – positioning Bepanthen Derma as the preferred consumer choice for the daily management of dry skin.
The global roll-out of the new branding and packaging follows Free The Birds’ previous work refreshing and consolidating the entire Bepanthen design portfolio, which also includes wounded skin, baby skincare, and medicated skincare ranges.