Project Type: Produced
Client: Verbena Gratitud
Product Launch Location: Mexico
Packaging Contents: Mezcal
Packaging Substrate / Materials: Cardboard, bottle glass
Printing Process: Digital printing
Verbena is a popular festival of a town or a neighborhood of a city, normally associated with a saint and celebrated at night, as in the case of the well-known San Juan festival on the summer solstice. In its traditional model it included dancing and typical food and drink stalls, and all kinds of trinkets. Sometimes the organization of the verbena prepares a contest of typical dances of the area or of dances called ballroom. Children’s festivals can also be considered those that are held on the last day of the course.
The word verbena, with which the “evening of popular rejoicing that is celebrated on the eve of certain festivities” is designated, corresponded to the name of a plant, the “verbena” (Verbena officinalis), small, of cabbage flower …