Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Concept
Packaging Contents: Cat food
Packaging Substrate / Materials: Plastic
Printing Process: Offset, Flexographic
A lovely illustrated packaging design in the pet-food category. Our goal was to base the whole packaging concept more emotionally impactful. We decided to use illustrated consumer with a pet as the main motive, rather than ingredient photography.
To make the packaging design stand out, we chose opposing colors and our authentic in-house illustration.