Design: Kanchan Patil
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Prof. Ranjana Dani
Packaging Contents: Tampons
Packaging Substrate / Materials: SBS Board
Printing Process: Flexography

Around 90% of sanitary products are made from plastic, they’re not biodegradable. Disposing off tampons discreetly has always been difficult and usually ends up messy. Most of the women have light days and heavier days during their periods, which require them to use tampons of different absorbencies according to the menstrual flow. There is no Indian brand yet which provides different kinds of tampons in one pack.

All these factors gave rise to our brand. Biofeel aims at making the experience of managing menstrual hygiene convenient by providing smart , innovative and easy disposal facility so periods aren’t a hassle, ensuring no harm is caused to the environment.

The primary packaging is made of Oxo-degradable material which are disposal bags where individual tampons will be wrapped in disposal bags. User can remove the tampon from it’s primary packaging and put the used tampon in this bag to dispose. Oxo-degradable bags gets degraded biologically into bits and powdered form. They are super discreet and seal the odour inside the bag without the possibility of leakage or tears.

The secondary packaging is a 3-tier box made of SBS board. 3 compartments labelled with color variation makes it easier for the customer to recognize the types of tampons present in the pack. The box opens from one side and tampons present in each compartment are visible together. This also gives the customer knowledge about the number of tampons remaining in the pack.

What’s Unique?
This packaging has 3 variants for 3 kinds of tampons (for days when there is light, moderate and heavy flow) to get through periods. 3 compartments labelled with color variation makes it easier for the customer to recognize the types of tampons present in the pack. Each tampon is packed in individual packs with a disposing facility for easy disposal.

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