Project Type: Produced
Product Launch Location: Global
Packaging Contents: Mom & Baby Supplements and Vitamins
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Offset
We were approached by the founder, Yasmine Moussa to redesign the basic identity and packaging for Biomeology. Since we loved their initial logomark and the sciency story behind it we decided to keep that and add a sophisticated brand typography system, along with a feminine, warm color palette.
For the packaging system, we used soft coral signature color for mama products and warm beige for baby products, which will be launched soon. Different patterns were designed to make distinctions between various subcategories, like the organic, fluid thin lines for capsules and the abstract, delicate dot pattern for powders.
The photography studio, Fluff Media did a wonderful job with their product photos, which are based on floral scenes to represent the delicacy and nurturing behind motherhood and mamas caring for themselves AND their babies.
The gold foil logo system on the packaging is beautifully combined with the signature coral pink and the elegant packaging patterns, making the whole identity and packaging system one of a kind on the natal supplement market.