Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Coal for steaks
Packaging Substrate / Materials: Plastic

About the project
Black Buffalo has been professionally supplying charcoal worldwide for over 10 years. By offering different types of charcoal, it meets the different expectations and needs of our customers, renowned steakhouses and restaurants in Germany and international customers in Europe and from Canada, Arabia to South Africa.

A task
A client commissioned us for an interesting task. He has got a rather unusual product for the Russian market – coal for frying meat, but not birch coal, which is typical for us, but from the Quebracho tree and Marabou shrub growing in Latin America. Coal is supplied here directly from Cuba and Paraguay, has a number of advantages over usual coal and belongs to the premium segment. First of all, we needed to build the correct communication with the consumer through the packaging and convey all the advantages of the product.

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