Project Type: Produced
Client: Blackmouth Spirits
Product Launch Location: Italy
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Foil Stamping, UV, Silkscreen printing, Digital printing
The story of the Gin, produced by Blackmouth Spirits, begins in a dark and narrow tunnel, just over half a kilometer long: it is the “Black Mouth” of Monte Resegone, a secret passage that leads to one of the most impressive views in Italy.
Alessandro, the founder of the company and protagonist of this story, had discovered this tunnel during a phytological excursion, in search of herbs and plants that he would use for distilling. The breath-taking view led Alessandro to the most logical of conclusions: passion, discovery and research are the components needed to distil a high quality and extremely refined product.
Despite being a new brand, Blackmouth Dry Gin has been able to establish itself, right from the start, among the most interesting and genuine “entry level spirits”, outlining a well-defined and constantly growing target of fans, testifying the quality of the product. The label restyling stems from the Brand’s need to reposition itself towards a broader market, oriented to a local and sophisticated context, aimed at a target audience that includes Gin estimators and professionals from the world of Mixologists and Spirits.