Agency: Design Happy
Creative Director: Adrian Turnham
Designer: Rebecca Farr
Location: United Kingdom
Project Type: Produced
Client: Treasury Wine Estates
Product Launch Location: United Kingdom
Packaging Contents: GIN FIZZ
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil stamping

The Brief
With over 20 years of wine making experience, Blossom Hill has always bucked the norms with great tasting flavours at the forefront of everything they produce.

In order to capture the attention of a fresh consumer Design Happy were tasked with creating a new brand within the Blossom Hill portfolio: Gin Fizz. A new offering that combined the bubbly blend of crisp white wine, botanics, and a dash of gin.

Our Approach
The product itself was a hybrid of two strong categories. We wanted to develop a brand look and feel that felt sympathetic to both worlds whilst delivering against its unique flavour profile.

By layering the label, we visually articulated the levels and depth of the drink whilst nodding to the product’s duality. Foiling and tactile emboss finishes enriched the design, with the overall look feeling fresh and vibrant.

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