Nicola Brognano’s Y2K-infused vision for Blumarine has been a soothing balm for girls who wanted to dress up and let loose through the pandemic. And whilst they might’ve only been able to do that in the confines of their apartments, the brand’s return to a live catwalk – the first since Blumarine’s butterfly belts and faux-fur trimmed cardies became go-tos for the likes of Bella Hadid and Dua Lipa – marked a ramped-up return to the dancefloor. 

See, Brognano’s clean slate for the brand isn’t just a parody of decades gone by, nor made just for girls who can recite one-liners from Paris and Nicole’s The Simple Life. Instead, he designs for those who want to express themselves in sugary shades of pink, lime and mango; those who want yanked-up hemlines and butterfly-laden crop tops; those who want to go out-out and look ace doing it. 

There was plenty of all that, and then some, as the designer sent out glitter-doused models in barely-there daisy dukes, frilly frocks and liquid satin cargo tracksuits. Trompe-l’œil, patchworked denim harked back to that Britney and J-T red carpet moment and sequined fringed twinsets, glossed with tropical florals, are bound to be the brand’s next big hits. Forget the Y2K Bug, the excitement behind Blumarine is infectious. 

Photography courtesy of Blumarine.

blumarine.com

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