Project Type: Produced
Client: Grupo Varma
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass
There’s a flower in Thailand that has the power to transform a drink and an iconic gin, that is born to transform the night. Bluwer Gin is a 100% natural gin, made with 15 botanics and the butterfly pea flower, which magic power is to transform the colour of the drink. Born from singularity, when it encounters citric acid, such as tonic or lemon, changes, from dark blue to light violet.
The brand entrusted Morillas their need to lead the experiential gin sector and capitalize on the power of change, communicating the distinctive elements of a truly different, 100% natural craft gin, one that is unique in its capacity to transform commonplace into something remarkable.