Project Type: Produced
Client: BOIË Organic Gin
Product Launch Location: Brazil
Packaging Contents: Dry Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Painting, Serigraphy
We were invited to develop a new visual concept for BOIË organic gin. The special version called “Passion” features an exclusive special recipe, produced by J. Fucci, a great award-winning expert on the world spirits scene and known for using the patented multi-distillation process. The drink celebrates the heritage of the art of distillation and pays homage to the great precursor of gin recipes.
We created a direct and simple logotype that conveys a more classic and luxurious look to the brand. The logo, as well as the product characteristics and the seals of the awards won, were printed on a top layer of white serigraphy, maintaining the clean look of the bottle and favoring the charm of transparency and interaction between the color of the paint and the natural pink color of the liquid.
The consecration of the refinement and complexity of this gin came through awards: Gold and Silver at the San Francisco Word Spirits Competition in 2020 and 2021, respectively, and Silver at The World Drinks Awards, in London.