Project Type: Produced
Client: Bom Dia
Product Launch Location: Turkey
Packaging Contents: Breakfast & Brunch, Juice, Coffee, Granola, Peanut & Hazelnut Butter
Packaging Substrate / Materials: Plastic, Paper, Glass bottle
Printing Process: Digital printing
Bom Dia is a breakfast, brunch and cocktail bar in İzmir, Turkey, a favorite spot of both locals and vacationers for brunch, smoothies and healthy, delicious food in sunny Alacati. The task was to re-design their to-go food & drink packaging (which includes: bowls with plastic lids, coffee cups, and glass bottles for juices, smoothies & iced coffee), as well as the packaging for their homemade granola (material: kraft paper) and their peanut/hazelnut butter (in glass jars). The keywords during the design process were summer, fruits, nature, sun, and energy. The abstract illustrations and the summery color palette therefore emphasize these elements.
The eye-catching & fun illustrations, combined with the color palette, make the packaging design special.