Agency: Gummy Industries
Creative director: Giorgio Mininno
Art Director: Anna Maggi
Project Manager: Michele Pagani
Copywriter: Claudio Savelli
Social Media Manager: Carlo Piloni
Photographer: Alessandro Belussi
Web Designer: Nicola Merici
Motion Designer: Riccardo D’Aquino
Web Designer: Stefano Peschiera
Web Developer: Giuseppe Falco
Illustrator: Vito Manolo
Location: Italy
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

In the world of wine, there are only a few brands that target Millennials and are able to make the most of their cultural references. Together with Botter, we wanted to try and fill this void.

This is how BOT – Bottle On the Table was born, a wine brand made completely on the internet that talks to Millennials exactly as a Millenial would do: it uses memes, trolls Boomers and breaks the mold of communication in the industry.

No more stereotypes, no more photographs of romantic vineyards or of toasts with friends.

BOT is pop, bold and colourful: from its labels – illustrated by the artist Vito Manolo – to its packaging, from the aromas of the wine’s label that become hashtags, to the culinary combinations that go against every stereotype. Every detail shows the vision of wine of the BOT generation.

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