Design: Maryam El Sada
Location: Egypt
Project Type: Concept
Packaging Contents: Instant coffee mix
Packaging Substrate / Materials: Aluminum

A proposed packaging design for a coffee mix brand of high quality arabica and rebusta blend.

At any given time we can miss out on great things as we fall victims to the trap of routine, and modern living where we go through life on auto pilot mode. Brava dares to awaken its drinkers and help them to not fall into the daily routine/coma. It’s all about awakening.

By utilizing the pholosophies , core and characteristics of the product; Fun, powerful and expressive characters were created, embodying the personality, identity and attitude of the brand

What’s Unique?
The Instant coffee Egyptian market is dominated by packaging designs that pictures coffee cups or stains. The design dared to break the norm, to not have coffee cups or stains but fun and expressive characters that tells the brand story.

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