Project Type: Produced
Client: Brew Boys
Product Launch Location: Australia
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Printed Aluminium can with printed labels
Brewboys Brewery & Tap Room emerged as one of the early craft producers in the SA brewing scene.
The family owned and run brewery has an evolving range of craft beers creating inspiring blends. They required an update to their labels to be consistent across the brand, while having individuality for each of the specific craft beer personalities. With a little bit of quirkiness to engage the customer and provide a memorable experience.
Each beer type has is a different style, type or flavour profile and back story. Illustrations were created to reflect these different personalities.