Location: United Kingdom
Project Type: Produced
Product Launch Location: Italy
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium Cans
Printing Process: Digital Printing
ByVolume embrace the raw aluminium look of cans with a new bold visual system for Brewfist
Brewfist is a second generation craft brewery in northern Italy now among the top ten independent producers in the country. Since the beginning, they committed to bold flavours and a no-compromise approach to do things, which reflects in their brand identity and extensive portfolio. 2020 marked the brewery’s 10th anniversary and, in typical Brewfist fashion, they wanted to celebrate big! So they decided to embrace cans and asked ByVolume, who worked on their rebranding in 2016, to create a bold design system for their one-off beers.
The “one-off” product range was initially designed as a container for all the many special, collaboration and never-to-be-seen-again beers made by Brewfist. ByVolume saw this new canned range as the perfect vehicle for an entirely new visual system, one that had to be different and impactful in an already crowded market but also flexible, economical and easy to update.